Erica’s passion and expertise center around the storytelling process:
finding the heart of a story, strategically crafting narratives, determining the most effective means of communication, and elevating its visibility + impact.
Drawing from her decorated, decade-plus experience working in all facets of media, Erica’s skillset and services include editorial production, media consulting, strategic communication, content creation, campaign management, speechwriting, essay coaching, film production, digital marketing, on-camera hosting, reporting, editing, writing, and copyediting.
A journalist by trade, Erica cut her teeth as a reporter and editor at The Aspen Times and Aspen Daily News and founding editor-in-chief of Aspen Local Magazine.
Erica’s work has been published and recognized nationally, including by the Associated Press and the Colorado Press Association. Her writing and reporting awards span from enterprise and breaking news coverage to human interest pieces and profiles.
This is my story …
Writing from the time she could hold a pencil, Erica discovered an equal passion for telling stories through digital media while studying at SMU. In college, she sharpened both her print and broadcast journalism skills and entrepreneurial interests alike, waking up at 5 a.m. to crew its news broadcast, enrolling in courses at Cox School of Business, and interviewing entrepreneurs as part of her internships (D Magazine and D CEO) and TV segment.
These early experiences proved invaluable upon graduating and joining The Aspen Times newsroom as the once-venerable newspaper’s city reporter. Her first interview, day one on the job, was Arianna Huffington. As part of her beat, she covered local government, politics, and business and also produced the organization’s digital content (shooting, editing, and co-hosting ski reports).
Erica worked her way up the newsrooms of Aspen’s competing daily newspapers, in 2019 accepting an opportunity to start a magazine and assume the Aspen Daily News’ Arts & Culture Editor role. As Founding Editor-in-Chief of Aspen Local (now Aspen’s premiere lifestyle media outlet), Erica conceived of, created content for, and oversaw the magazine from publication to inception. She also rebranded the Daily News’ weekly Art & Entertainment issue and continued TV reporting, snowmobiling to the summit of Aspen Mountain at 6 a.m. to host the local news broadcast.
At the onset of the pandemic, Erica returned to hard news coverage amid a constantly evolving news cycle. In summer 20212, she left the Daily News helm to launch her own media business and begin tackling her most formidable yet worthwhile endeavor to date: Honoring the legacy of her late grandfather, Joe Robbie. Brilliant, complex, and often misperceived, as Sports Illustrated said best, “he would never get credit for it, but he was one of the smartest men in American sports,” Erica vows to change this through the power of words and film.
Erica relocated full-time to Miami more recently but returns to Aspen frequently, maintaining clients in both places she calls home. She attributes her entrepreneurial spirit and hustle to her grandfather.
What’s yours?
Reach out if I can help share your story.